This festival and branding kit was a quarter-long project for my DES 116 Visual Communication Graphic Design class. The combination of two distinct genres, Christian and Reggae, allowed me the flexibility to explore different creative directions throughout my design process. The challenge of this project was to accurately represent both genres in the logo, collateral, posters, etc. while also finding a seamless and visually appealing way to do so. Details such as the featured artists, chosen brand collaboration, and tag lines all incorporated aspects of both unique genres.
